Harish Bijoor is a Brand domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded Harish Bijoor Consults Inc., a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London , Dubai and the Indian sub-continent.  He spent the most recent 18 months of his  corporate career as the Chief Operating Officer, Zip Telecom Limited.  He has spent the last eight years prior to his Telecom stint with Tata Coffee Limited in various designations moving through the Brand Management and Marketing Hierarchy. Harish spent the first eight years of his career with Hindustan Lever Limited moving through the Sales and Distribution stream during the first four years and the Brand Management stream in the next four.  Harish is actively involved in the world of coffee in India. He is a member of many active coffee forums and delivers lectures on the subject in India and Internationally. He is a member of the Coffee Board of India under the auspices of the Union Ministry of Commerce.  Harish is an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XIth Five year Plan(2007-12). Harish has recently published a book titled,"Marketing Trends - Smart Insights into the world of Indian Business" - a serious book written in a style that is distinctly young and MTV-ish! He is currently involved in his second book on core-branding. Harish is a member on the Board of Directors of a clutch of companies and his passion lies in the arena of good Corporate Governance. Harish is a much sought after Public speaker in India and across the world with a total of 10,297 Hours of Public speaking engagements to his credit to date Harish is credited with some academic  and teaching/training achievements that are different and intellectually stimulating in themselves. He has been teaching at the Indian School of Business, Hyderabad( ranked 12 by the Financial Times  on its list of top Business Schools across the world) for the past 8 years. Three of  his 47 unique academic credits  are listed here: 1. His very unique and simple definition of a brand: “The brand is a thought! A thought that lives in people’s minds!” 2. His theory of the “Love-Hate pendulum” in the realm of brands and human relationships 3.  His definitive theory: ‘Customer Orgasm’, the ultimate way to please a customer. Customer Service is passé. As is ‘Customer Satisfaction’. As is ‘Customer Delight’. And as is ‘Customer Ecstacy’! The new era of marketing is all about ‘Customer Orgasm’!