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Sulajja Firodia Motwani
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7
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60-90
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Nationwide
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Hindi
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Sulajja Firodia Motwani

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Sulajja Firodia Motwani is an Indian woman entrprenure. She is the founder of Kinetic Green Energy & Power Solutions Limited that manufactures three-wheelers like electric autos, buggies and small electric taxis. She is also the managing person and director of Kinetic Engineering Limited that manufactures two-wheeler mopeds, scooters and motorcycles.Soon after completing her MBA, she worked for four years in the sales and finance department of an investment consultancy firm in California, Barra International. During these four years, she met her husband Manish Motwani and got married to him. They were both green cardholders in the USA.In 1996, they both left the USA and came back to India soon after the death of Sulajjas grandfather. In India, Sulajja Motwani joined Kinetic and began managing the companys policies, strategies, sales, marketing and finance departments. As per Sulajja Motwani, she kept travelling to different countries in the initial years of her working at Kinetic to explore dealer meetings. She stated, I kept travelling, meeting dealers across the country during the first few years..During the 1980s, Kinetic Engineering faced a lot of competition from its competitors in India including Hero Honda and TVS Suzuki. The total turnover of Kinetic during the 1980s was 55%.In the 1990s, the turnover percentage fell down to 22% and 5% later on. In a conversation with a media house, Sulajja revealed that Honda was manufacturing motorcycles on a joint venture with Hero, and honda stopped providing technology to Kinetic. She said, We were depending on Honda for technology. But once they knew they are coming on their own, they stopped providing us new technology. It hit our rollouts..The joint venture of Kinetic-Honda came to an end in 1998. Sulajja Motwani tried to make partnerships with other companies to launch its motorcycles and scooters from 1998 to 2008, but, these partnerships did not last. A Taiwan-based Sanyang Motor Company held an 11% stake in Kinetic India engineering in 2004, and soon, a scooter named Flyte was launched by this partnership. In an interview, Sulajja revealed the new partnership and launch of the scooter. Sulajja said, The venture with Sanyang was doing well and we had successfully launched a model called Flyte..Till the launch of Flyte, the Kinetic was under the debt of Rs. 5 billion. In 2011, she got familiar with the Electronic Vehicles concept through the Council of Scientific and Industrial Research (CSIR). She visited California for the research and development process of electronic three-wheelers in 2012. Around the same time, Sulajja Motwani founded the Kinetic Green Energy and Power Solution in India that focused on manufacturing electrical three-wheelers in India.In 2014, the golf carts were manufactured and sold by Kinetic Green. In an interview with a media house, she stated, Since, three-wheelers (3Ws) would have taken some years, we said lets look at our product acceptance, technology and get to understand the market better..After the launch of electronic three-wheelers, Sulajja Motwani successfully earned Rs. 50 million of sales in the first year. Around the same time, she also launched an e-rickshaw priced at Rs. 100,000 plus battery charges. At the end of the 2016 financial year, the turnover of Kinetic company raised to the amount of Rs. 150 million.In 2017, the UP government ordered 27,000 e-rickshaws that was approved by the then Chief Minister Akhilesh Yadav of Samajwadi Party (SP) and received Rs. 4 billion as an order amount. The Samajwadi Party leaders while giving bulk orders to Kinetic three-wheelers.

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