'Ru' is a term having its own aesthetic meaning – Soul. Their name 'RU Photography' has been derived from the concept where they try to capture the soul and emotions of a person and that's what their belief is – where souls attach. For Parth is his calling, their profession, and the thing that will undoubtedly drive them insane someday. They don’t just photograph subjects. They photograph the way they make them feel. They believe perfection is possible and they bring it out in every picture. And when one is driven insanely by passion of capturing emotions, moments and moods with the click of the camera, the outcome indeed is a memory for life. At RU Photography, they go a step further to make it an inspiring and cherished moment of your life. They have been awarded as the Best Photographer in Ahmedabad 2015 by India Lifestyle Awards.