Rajiv Adatia is a UK based model, businessman, and social media influencer who hails from India.He was born and brought up in London, UK. Rajiv Adatias childhood picture with his father.After the demise of his father at a young age, he had to support his family financially. When he was 18, he started his career as a model in London and worked for various popular brands.Later, he started working with the wedding decor company Wed in Style. Reportedly, he runs his own event company in London, UK.He shares a good relation with many Bollywood celebrities and has posted various pictures with them on his social media profiles.Rajiv is the rakhi brother of the Indian actresses Shilpa Shetty and Shamita Shetty. Rajiv Adatia with Shamita Shetty and Shilpa Shetty.He came into the limelight in 2021 when he participated as a contestant in the TV reality show Bigg Boss 15 as the first wild card contestant.He is a religious person and is a devotee of Sai Ram. Rajiv Adatia with an idol of Sai Ram.Rajiv follows the preachings of the Indian guru Sathya Sai Baba. Rajiv Adatia with a poster of Sathya Sai Baba.