The conversion of any matter into precious through photography is all that went into the making and founding of PhotoAlchemy. It was started as a part of many small dreams and now aims at continuing capturing and working towards making the image experience admirable. Their mission is to capture everything that's worth it. PhotoAlchemy is the inspiration of Priyanka Daga. She is an award winning photographer who is a graduate from Goldsmith’s University, London. Priyanka has always looked for the eccentric beauty in everything. She began discovering the dexterity of photography when she used it as a source of inspiration during her foundation course of design studies. She soon realized that she could express the exquisite charm she saw in every object and situation through photographs. Driven by the inclination to find more beauty, unexpected truth, and love in her frames, Priyanka decided that photography was her true calling and did a Master's in Art Photography at the Goldsmiths University of London. She was nominated among Top 6 Wedding Photographers of the Year 2011 by Kodak-Better Photography.