Akriti Sachdev, a M.A.C certified professional make-up artist launched her beauty career by starting ‘Mesmereyes Makeup’ – a platform to help women and make-up enthusiasts discover the fascinating world of makeup.  An avid blogger, her YouTube channel- akritisachdev has gained immense popularity owing to her useful tutorials on different looks and techniques for the new-age Indian woman. This jumpstarted her career as a beauty professional and soon she was appointed by Hindustan Unilever as their resident makeup blogger for ‘Be Beautiful’. Through Be Beautiful, she uploads easy DIY makeup videos, celebrity looks and product reviews to share her beauty knowledge with the subscribers. Akriti Sachdev contributes her artistic skill set to fashion shows, photo shoots, Indian brides and models across India. Being a beauty expert, she has attended iconic events in the Fashion and Beauty Industry in India such as ‘Lakme Fashion Week’ and ‘Femina Miss India’. Akriti’s blog and facebook page has gained a lot of recognition and she continues to empower women with makeup tricks and techniques through her workshops. “I truly believe that eyes are a window to the soul and hence expressive eyes has been my forte” - Akriti Sachdev, Bridal Makeup Artist.