Biography

Freddy Birdy is an Indian copywriter, painter, social media influencer, and restaurant designer.In one of his newspaper articles, while remembering his childhood, he wrote, When I was around seven, my mother picked me up after school and often whisked me off to Bombellis at Breach Candy. It was owned by a Swiss gentleman named Freddy Bombelli. It made me think that Freddy was a very popular name, maybe like Rahul is today. It was where my mother met her friends for a coffee, a meal, or sometimes treated me to lunch..He was born in Bombay (now Mumbai), and later, he shifted to Delhi. He spent more than 20 years in Delhi.Freddy is a professional painter and most of his paintings are text-based. His paintings are mainly based on romance, self-confidence, and mass-marketing.Initially, he was called by the Indian advertiser Mohammed Khan for a test in which he had to write a campaign for a soap. Freddy was asked to give a name for the soap, he then asked his mother to suggest a few names for the soap. The name was liked by Mohammed, and Freddy got a big break in his career. After getting the job offer, he decided to quit preparing for CA. In an interview, he said, I went to my CA tuition teacher to tell him that it was time for adieus. I thought Id break the news to him gently I was afraid he would be teary-eyed, devastated. And here he was telling me it was the best thing he had heard in all his life..He then started working on the campaign which was given by Mohammed Khan, but it did not take off. Later, he started working as an advertiser for various brands like Rediffusion, Trikaya, Ambience, and Mudra.On 2 April 2004, he started a marketing and advertising firm Freddy and Naved Communications Pvt. Ltd. along with the Indian advertiser Naved Akhtar. Soon, the firm started getting immense popularity and became one of the best advertising agencies in India. In an interview, while talking about the firm, Freddy said, To create something exceptional, you mindset must be relentlessly focussed on the smallest detail possible. Therefore, we take pains to recruit the finest talents from the industry. Be it a project or a full-term retainer, our focus is always on creating something that makes us better than what we were yesterday..Freddy and Naved started another advertising agency The Shop in 2004.He has designed many popular infrastructure projects like The Wine Rack, The Wine Company, and Whiskey Samba.Birdy has assisted in designing the interior of The Kimono Club at the Chanakya, Delhi. During an interview, while talking about the design, he said, The idea was to create a nightspot that the capital has never seen before. It had to be new, fun and super-luxurious, without at all being intimidating. Old Paris and Shanghai, but mixed with modern Bangkok and Beijing..