Bela Bajaria is an Indian American businesswoman and a media executive. Bela oversees all the Netflix TV programming, including in English, scripted and unscripted, series and limited series.Her parents shifted to the US when Bela was just 4.Belas parents owned car washes in Los Angeles, where Bela and her sister used to work. On weekends, both Bela and her sister worked as cashiers. In an interview with LA Times, she said, I felt like I had an amazingly strong family foundation, it was very rooted and very grounded My parents came to America, to Los Angeles, without really knowing anyone. They started life from scratch. I felt pressure, not pressure really, but drive. [2]Los Angeles Times. It was not cool to be Indian back in those days, says Bela while sharing memories of her school days.When asked by an interviewer that how she grew up to President of universal TV, she said, Moving to Los Angeles at 8 was very jarring. Being the oldest child, I absolutely felt a need and responsibility to succeed, to make good on my parents sacrifice. So that absolutely informed a lot of who I am.[3]Variety.Not just a businesswoman, she is also a perfect mother. Both Rami and Sofia says, Shes taught us to put 100 per cent into everything and Im proud that she does such a hard job and still has time for us..Both, Rami and Sofia appreciate their mothers work but they didnt want to choose entertainment as a profession. They said in an interview that Its cool she gets to work with interesting people, and I like visiting the lot with my friends. But I dont think Id want to go into entertainment, said Rami. It seems like everything is too different every day! Ive always wanted to be a doctor. And Sofia said, I want to play soccer..She was the winner of the Miss LA India contest, Miss India USA and Miss India Worldwide 1991.When she was 19, Belas parents forced her to participate in a pageant contest so that she can meet Indian girls from all over the world. Bela added that The pageant made me embrace Indian culture on my terms. People were surprised that I won, but I think I did well because there were no stakes in it for me. I was confident because I didnt have my identity riding on it..In an interview, while talking about her experience as a contestant in Indian American pageant, Bela said, I took the title very seriously. I used my platform to talk about the issues that really concerned me. How much you can achieve depends solely on you. I took every opportunity that came my way..