Asser Malik is a Pakistani entrepreneur who is appointed as the General Manager High Performance at the Pakistan Cricket Board (as of 2021).He grew up in Lahore, Punjab, Pakistan.Asser was inclined towards sports since childhood. In his school days, he actively participated in sports like football and hockey.After completing his graduation, Asser interned as an HR Manager at Engro Foods Limited, Pakistan, for two months.Malik began his career as a Key Account Manager with AkzoNobel, a Dutch multinational company, in June 2012. He worked in the company for around a year.Subsequently, he joined Coca-Cola Beverages Pakistan Limited as a Management Trainee. After working in the company for a few months, he was promoted to sales specialist.In 2014, Asser joined Lahore Grammar School in Paragon, Lahore, as an event coordinator.With an aim to promote the history of Pakistan, Asser co-founded Desi Tour Project, a Disco Tour Bus to explore the cultural and religious places of Pakistan, in 2015. Asser Malik with his Disco Tour Bus.In December 2018, Malik joined Multan Sultans, a Pakistani professional Twenty20 franchise cricket team, as operations and special projects head.In December 2018, Malik joined Multan Sultans, a Pakistani professional Twenty20 franchise cricket team, as operations and special projects head.