Name: Anju Modi
Brand: StarClinch
SKU: 262627
Rating: 4.3 (93 reviews)

Anju Modi is an Indian fashion designer, who had designed costumes for the films Ramleela and Bajirao Mastani. She is also among one of the founding members of the Fashion Design Council Of India (FDCI).Anju Modi started her career all on her own. She said in an interview that after the death of her husband, she was separated from her wedding home and had to earn for her survival. This is how she started her career in early 1990.She had a great passion for textiles and to pursue her passion, she started working from her brothers place in Bangalore. Her passion for textiles took her to different states of the country. She once said, From Madras, I would take the beach road and head to Kerala in a taxi. It was a joyous road trip. My passion for textiles took me to Coimbatore and Salem in Tamil Nadu and interiors in Andhra Pradesh, where I observed Pochmpally ikats, Venkatagiri and Mangalagiri weave, Kalahasti Kalamkari, Gadwal and Narayanpet saris..Anju Modis son and daughter-in-law own a clothing brand, AMPM.Priyanka Modi once shared her views on working with her mother-in-law under the same brand, Of course, working with my mother-in-law was an option but I wanted to start something of my own and also, she is a couturier and she is always into heavy dreamy garments and I always wanted to start a label that speaks of simplicity. [2]Entrepreneur.Many Bollywood celebrities have walked down the runway for Anju Modi. Kangana Ranaut and Anju Modi at India Couture week.Anju Modi once shared her views on working with Sanjay Leela Bhansali. She said, Mr Bhansali is a delight to work with. He knows exactly what he wants and is very specific about it, but at the same time, he lets you experiment a bit. He is very creative and we discussed the details in-depth, but after that, he left it to me to execute. [3]The Economic Times.She also told the interviewer that she had to travel a lot while she was working on Bhansalis movies. She said, For Ramleela, the team wanted lehengas with a lot of ghera that wouldnt look bulky at Deepika Padukones waist. I sourced a few 100-year-old lehengas, restored and used them. I also visited a cottage in Bhuj to learn from the women how to cut a lehenga to add 50 metres flare without making it appear bulky. [4]The Hindu And for Bajirao Mastani, the costumes had to reflect the culture of the 18th-century royal heritage Maratha region. Mastani has Persian roots. I researched a lot when designing costumes for her. I visited many museums and read up about Persia, its culture, traditions and people. From Rumi and Kahlil Gibran to architecture, colours and motifs, everything inspired the costumes. [5]The Economic Times Although, Bajirao was seen wearing angrakhas, but the story also includes his personal life, so what he wears to bed concerns me more. We had to imagine how he is at home. [6]The Indian Express.Anju Modi never considered Language as a barrier in her profession. In her opinion, The design has no language. I just had to say kumkum colour or show a mango leaf and they would tell me how to arrive at those dyes. That period helped me imbibe skill sets and work tirelessly. Even now I can work through the night.[7]The Hindu.She once shared her desire to work with Mr Bhansali again. She said, Working with Mr Bhansali for Bajirao Mastani was an exhilarating experience, but also an all-consuming one. I immersed myself in the entire process, and it translated beautifully on the screen. I would love to recreate that again with Mr Bhansali when the right project and opportunity arises. [8]The Indian EXPRESS.

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Anju Modi

from New Delhi

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Anju ModiAnju Modi

from New Delhi

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Anju Modi