Vineeta Singh is an Indian businesswoman and owner of the famous Indian cosmetic brand Sugar..She won various badminton competitions while she was studying in college and university. [3]Nav Bharat Times.She did an internship of three months at ITC Limited, Kolkata, in 2014. While pursuing MBA, she did a three-month internship at Deutsche Bank, London and New York.After completing her MBA, she received a job offer of Rs. 1 crore salary per annum, but she wanted to start her own business, so he rejected the offer. [4]Nav Bharat Times Vineeta Singhs story covered by Week Magazine in 2007.While setting up her own business, she faced many financial difficulties. She even worked for a salary of Rs. 10,000 p.m. to meet her daily expenses. [5]Nav Bharat Times.In April 2007, she was appointed at Quetzal Online Private Limited as a director in Mumbai. She worked there for more than 5 years, and then she started her own beauty product supplying company FAB BAG in Mumbai.In 2015, she launched her cosmetic brand company with the name Sugar which gained immense popularity among the cosmetic users in India. Sugar has more than 2500 outlets in more than 130 cities in India as of 2021. During an interview, while talking about her cosmetic brand Sugar, Vineeta said, I always felt strongly about building something with women as the core customer, so when my first startup didnt scale, I decided to launch a beauty subscription company with my co-founder, Kaushik, in 2012. The 200,000 women who shared their detailed beauty preferences with us were at the heart of our pivot to SUGAR Cosmetics, which launched as a direct-to-consumer makeup brand in 2015. Vineeta Singh posing with Sugar cosmetic prodcuts.She further shared the challenges she faced while setting up the company. She said, When we tried raising capital, we were told that digital-first beauty will be a small market and that it would be impossible to compete with large FMCG companies without raising hundreds of millions of dollars. We were even told that the product itself wont be a strong moat since it is a commodity..Vineeta acquired the rights from Warner Bros to launch her name range of cosmetics with the name SUGAR X WONDER WOMAN in 2021.She appeared as one of the judges in the Sony TV reality show Shark Tank India premiered on 20 December 2021. In the show, the budding entrepreneurs present their startup plan in front of the judges and ask them to invest in their start-up plan. Some of the start-ups in which Vineeta invested during the TV show were:.